A Digital
Content Strategist
I own and optimize content-led websites — aligning CMS governance, UX clarity, SEO, and analytics to improve performance, usability, and discoverability across enterprise and media platforms.
What I Do
I’m a Digital Content Strategist who helps organizations design and govern content-led websites—aligning CMS architecture, UX, SEO, and analytics to support usability and long-term scalability.
My work extends beyond launches to include site health and ongoing ownership, ensuring platforms remain stable, maintainable, and effective as content, teams, and requirements evolve.
I bring strong editorial judgment to web platforms—translating business and content goals into structured pages, intuitive navigation, and UX-focused content. I use performance and analytics data to guide decisions and continuously refine how sites function over time.
Web Platform Ownership & Execution
Own and maintain content-driven web platforms end to end—from CMS structure and frontend implementation to reliability, performance, and long-term maintainability.
Responsive Web & Progressive Experiences
Deliver responsive, accessible web experiences across devices, including Progressive Web App patterns where appropriate, with a focus on usability, performance, and consistency.
Analytics, Automation & AI-Assisted Workflows
Apply analytics, automation, and AI-assisted tools to improve content workflows, surface insights, and support smarter iteration—without adding unnecessary complexity to the user experience.
Content Strategy, UX & Information Architecture
Translate business and editorial goals into clear site structure, intuitive navigation, and UX-focused content—bringing editorial judgment and strategic clarity to digital platforms.
Ask My Clients About Projects I've Completed
Dr. Jay Cho
Active Care
"Matt made a new website for my business. It was the best choice I've made so far, because it looks great. Very reasonable and very professional. And he made it all in time even with an urgent request."
Chris Gordon
CGN
"Excellent work! I have a terrific new website that is everything I wanted. I was guided through the whole process in a collaborative process. Matt Birch was patient and professional. My highest recommendation!"
Bridget Costello
Lynch's Landing
"I can't say enough about how swift and professional our experience with Matt has been. He created a beautiful new website for our business. We are very happy with his work."
Ann Gorman
Blacktop Ohio
"Matt was great to work with, I love the website he built for me. I have already recommended him to a few of my family members who are also business owners."
Dr. Jay Cho
Active Care
"Matt made a new website for my business. It was the best choice I've made so far, because it looks great. Very reasonable and very professional. And he made it all in time even with an urgent request."
Chris Gordon
CGN
"Excellent work! I have a terrific new website that is everything I wanted. I was guided through the whole process in a collaborative process. Matt Birch was patient and professional. My highest recommendation!"
Bridget Costello
Lynch's Landing
"I can't say enough about how swift and professional our experience with Matt has been. He created a beautiful new website for our business. We are very happy with his work."
Ann Gorman
Blacktop Ohio
"Matt was great to work with, I love the website he built for me. I have already recommended him to a few of my family members who are also business owners."
They’ll Tell You I Think Beyond Implementation
Effective websites require more than clean execution. They require clarity, structure, and an understanding of how people actually use information. That perspective shapes how I collaborate with teams—focusing not just on what gets built, but how it’s organized, maintained, and sustained over time.
Clients and collaborators often highlight my ability to bring order to complexity, ask the right questions early, and help teams make better decisions about their platforms—resulting in sites that are easier to manage and more effective for the people who rely on them.
Skills
Web Experience & Frontend Execution
Implement and maintain content-driven web experiences with a focus on clarity, usability, and performance. Use modern frontend tools (React, Next.js, Astro) to support CMS workflows, page structure, and UX-focused interfaces—ensuring sites remain fast, accessible, and maintainable.
CMS Architecture & Platform Integrations
Design and maintain the systems that support content-driven websites, including CMS data models, integrations, and backend services. Experienced working with WordPress, headless CMS patterns, and Supabase-backed platforms to ensure content is structured, reliable, and easy to manage at scale.
Web Analytics & Optimization
Measure and improve website performance using analytics and experimentation. Experienced with GA4 and Google Tag Manager to track engagement, define KPIs, and surface insights that inform content strategy, UX improvements, and ongoing site optimization.
What You Can Expect
- Content-First
- Analytics-Driven
- UX-Focused
- Reliable Execution
Working on a website or digital platform?
I partner with teams to own, optimize, and improve web experiences—bringing clarity, structure, and measurable performance to content-driven sites.
Let's Talk