About Me
My path started in sports media—first as a writer, then running a sports platform to millions of monthly readers before its acquisition. That blend of storytelling, data, and audience understanding is what pulled me deeper into the web: I wanted to turn ideas into clear, usable digital experiences that people actually rely on.
Today I work as a Digital Content Strategist, pairing a writer’s eye for clarity with a strong understanding of web systems and structure. I focus on making complex information easier to navigate and use—through thoughtful content organization, UX decisions, and analytics-informed iteration.
My Approach to Web Experiences
Digital platforms aren’t checklists—they’re experiences people have to use. I start with the “why,” then design structure, flows, and content that make sense for real audiences. That often means organizing messy or fast-moving information into clear navigation, intuitive interfaces, and decisions people can act on. From there, I focus on sustainable execution: clear structure, maintainable systems, and performance that holds up over time. I work iteratively and transparently, using feedback and analytics to guide tradeoffs and continuously improve experiences that are meant to last.
Beyond The Work
I’m wired for learning and drawn to work that tightens the loop between data and decisions. The best digital experiences get out of the way—they make complex information feel simple, useful, and timely. Outside of work, I recharge through movement, time outdoors, and daily coffee rituals. That balance helps me stay clear-headed and patient, bringing focus and precision to complex problems while maintaining consistency over time.
You know where to find me.
Let's TalkPassions & Perspective
I’m excited by where sports, data, and AI intersect. I’m particularly interested in how analytics and intelligent tooling can improve workflows, surface clearer insights, and enhance how people engage with information. I experiment where models add value, and stay disciplined about clarity and usability where they don’t.
Collaboration & Communication
Effective digital work depends on honest collaboration and clear communication. I surface tradeoffs early, keep stakeholders aligned, and move quickly without breaking trust. I’m comfortable owning a web platform end to end or contributing within small, cross-functional teams where clarity and momentum matter.
