A Digital
Content Strategist
I own and optimize content-led websites — aligning CMS governance, UX clarity, SEO, analytics, and hands-on content execution to improve performance, usability, and discoverability across digital platforms.
What I Do
I’m a Digital Content Strategist who helps organizations design, govern, and execute content-led websites—aligning CMS architecture, UX, SEO, and analytics to support usability and long-term scalability.
My work extends beyond launches to include site health and ongoing ownership, ensuring platforms remain stable, maintainable, and effective as content, teams, and requirements evolve. That includes keeping content current, well-structured, and easy to publish as needs change.
I bring strong editorial judgment to web platforms—translating business and content goals into structured pages, intuitive navigation, and production-ready, UX-focused content. I use performance and analytics data to guide decisions and continuously refine how sites function over time.
Web Platform Ownership & Execution
Own and maintain content-driven web platforms end to end—from CMS structure and publishing workflows to frontend execution, reliability, performance, and long-term maintainability.
Responsive & Progressive Web Experiences
Deliver responsive, accessible experiences across devices—including Progressive Web App patterns where appropriate—so content is fast, usable, and consistent from first load to ongoing updates.
Analytics, Automation & Content Optimization
Apply analytics, automation, and AI-assisted tools to improve content workflows, surface insights, and support faster iteration—so teams can publish, measure, and refine without adding complexity to the user experience.
Content Strategy, UX & Information Architecture
Translate business and editorial goals into clear site structure, intuitive navigation, and production-ready content—bringing editorial judgment through writing/editing, UX clarity, and information architecture.
Ask My Clients About Projects I've Completed
Dr. Jay Cho
Active Care
"Matt made a new website for my business. It was the best choice I've made so far, because it looks great. Very reasonable and very professional. And he made it all in time even with an urgent request."
Chris Gordon
CGN
"Excellent work! I have a terrific new website that is everything I wanted. I was guided through the whole process in a collaborative process. Matt Birch was patient and professional. My highest recommendation!"
Bridget Costello
Lynch's Landing
"I can't say enough about how swift and professional our experience with Matt has been. He created a beautiful new website for our business. We are very happy with his work."
Ann Gorman
Blacktop Ohio
"Matt was great to work with, I love the website he built for me. I have already recommended him to a few of my family members who are also business owners."
Dr. Jay Cho
Active Care
"Matt made a new website for my business. It was the best choice I've made so far, because it looks great. Very reasonable and very professional. And he made it all in time even with an urgent request."
Chris Gordon
CGN
"Excellent work! I have a terrific new website that is everything I wanted. I was guided through the whole process in a collaborative process. Matt Birch was patient and professional. My highest recommendation!"
Bridget Costello
Lynch's Landing
"I can't say enough about how swift and professional our experience with Matt has been. He created a beautiful new website for our business. We are very happy with his work."
Ann Gorman
Blacktop Ohio
"Matt was great to work with, I love the website he built for me. I have already recommended him to a few of my family members who are also business owners."
They’ll Tell You I Think Beyond Implementation
Effective websites require more than clean execution. They require clarity, structure, and an understanding of how people actually use information. That perspective shapes how I collaborate with teams—focusing not just on what gets built, but how it’s organized, maintained, and sustained over time.
Clients and collaborators often highlight my ability to bring order to complexity, ask the right questions early, and help teams make better decisions about their platforms—resulting in sites that are easier to manage and more effective for the people who rely on them.
Skills
Content-Led Web Experience & Execution
Build and maintain content-led web experiences with a focus on clarity, usability, and performance. Execute production-ready pages and interfaces that support publishing workflows, UX writing, and responsive behavior—keeping sites fast, accessible, and easy to iterate over time.
CMS Architecture, Governance & Integrations
Design the CMS foundations that make content easy to create, govern, and publish at scale—structured models, reusable templates, and reliable integrations. Experienced with WordPress and headless patterns to keep content organized, maintainable, and ready for ongoing production.
Analytics-Driven Content & UX Optimization
Measure and improve site performance using analytics and practical experimentation. Use GA4 and Tag Manager to track engagement, define KPIs, and turn insights into content and UX updates—improving discoverability, usability, and long-term site health.
What You Can Expect
- Content-First
- UX-Focused
- Analytics-Driven
- Reliable Execution
Working on a website or digital platform?
I partner with teams to own, execute, and improve content-led web experiences—bringing clarity, structure, and measurable performance to the platforms that matter most.
Let's Talk